Last Updated on December 6, 2024 by Richard Martin Linga
As a content marketer, it is really important to write a copy that can bring more conversions. The art of copywriting can give a boost to a business in a matter of days.
Businesses are leveraging copywriting to drive more sales, get more subscriptions, and drive more traffic to their websites.
For this purpose, they hire content marketers who can write a perfect copy for them. In this post, we will discuss seven tips that can help in writing a copy that can bring you more conversions.
1. Leverage the AIDA Formula
AIDA is a formula that most expert copywriters suggest beginners follow. As per this formula, a copy should be written in the following four stages.
- Attention
- Interest
- Desire
- Action
To write an unstoppable copy that can bring you more conversions, you should follow the AIDA formula.
While writing, your first job will be to get the reader’s attention. This can be achieved by writing a creative bold headline.
For example, if you are writing for a marketing tool you can write it like “Get Hot Sales with This Trick” Here, the word “Get” can be the key to getting readers’ attention.
After getting the attention, move to building the interest of readers in the topic. To build interest, tell them about the benefits they can get instead of the features of the product or service being promoted.
Getting back to the previous example. Here the words “Hot Sales” are telling the business persons about the benefits they can get from the tool.
Now comes the turn to create a desire among readers. For this, you can highlight a key feature of a product or service. Or else use words that create suspense in the eyes of the readers.
For example, the words “This Trick” in the example above are for creating suspense. Readers will get curious about which trick can bring more sales and how.
Finally, guide the reader to act. For this, you can add a CTA like “Learn More.”
2. Craft Headlines that Demand Attention
Headlines are prominent. They can be seen vividly by the readers. Making them demanding is crucial or else you won’t be able to generate many conversions. A good headline always addresses the pain point of readers.
As a content marketer, you might have heard about the 80/20 rule. It means 80 out of 100 visitors only read the headline and move on. Only 20% of people read the remaining content.
To write attention-demanding headlines you should consider:
- Starting with action-oriented words like unlock, get, etc.
- Incorporating numbers and statistics
- Asking questions
For example, you can ask a question like “Are You Avoiding this Marketing Mistake?” or else make it like “Avoid these 5 Mistakes While Marketing Your Product.”
3. Speak Directly to Your Reader, No Fluff
When writing a copy, try to use a conversational tone. Readers must feel like they are talking with a person.
For example, if you have written “We advise you to incorporate the following marketing strategies” in your copy. Consider making it more conversational like “Think about which of the following marketing strategies works best for you.” This will make readers feel like they are having a friendly chat.
Additionally, avoid adding fluff to your copy to keep the readers engaged.
For example, instead of saying, “Our tool offers a wide range of features that can improve your marketing in many ways.” You could say, “Our tool makes your marketing easier.”
4. Maximize the Impact of AI
When writing a sales copy there is no shame in getting assistance from AI tools. They can help you maximize the impact of your copy in many ways:
- You can adjust the tone of the content
- You can summarize it to enhance the readability experience
- AI tools can assist you in making your copy free from grammar errors
For example, an AI writing assistant from Grammarcheck.ai can help you in making your copy error-free. Likewise, you can use Jasper to make stronger and more compelling headlines.
Additionally, Paraphrasing.io can assist you in enhancing clarity and providing a more powerful structure to your content through paraphrasing. It rephrases the sentences, resulting in a more polished and professional copy.
5. Build Trust with Powerful Social Proof
Adding social proof in your copy can build trust among readers. It is human nature, when choosing a product or a service they believe the opinions of others.
When they see that other people are having a good experience, chances are higher that they act on your content.
A social proof can be:
- Influencer recommendations
- Notifications of recent purchases
- Customer reviews
- Expert recommendations
- Content created by users
- Celebrity endorsements
For example, if you are writing the copy for a marketing tool, you can share the actual number of users that are benefiting from it.
Additionally, if it is a service-based copy then naming companies that are using your services can build more trust among prospects.
6. Use a Bold, Negative CTA to Trigger Action
Yes, you read it right. We are talking about adding a Negative CTA. You might have heard about avoiding it.
But when the purpose is to drive more conversions, they are found to be beneficial. The inner rebel in the readers will create the fear of loss and force them to react to it.
For example, instead of writing “Try this Tool” you should write like “Don’t Miss the Free Trial.”
7. Fuel Urgency: Get Readers to Act Now!
Fueling the urgency in your copy can push readers to act quickly. Make readers feel like if they don’t act, they will miss something valuable. This strategy is most common and always works well.
For example, if the purpose of the copy is to bring more subscriptions to a marketing tool. You can make a headline like “Hurry, 50% off for first 10 members.”
Below we have mentioned some common phrases that are commonly used to fuel urgency in copywriting.
- Limited time only!
- Offer ends soon
- Act now before it’s too late
- Don’t miss out!
- Only a few spots left
- Hurry, while supplies last
- Exclusive deal for a limited time
- Get it before it’s gone
- Sale ends tonight
- Last chance to save
- Limited stock available
- Final call for this offer
- Prices increase soon
- Once it’s gone, it’s gone!
To Conclude
In this blog post, we have discussed the seven tips that can assist content marketers in crafting a perfect copy for readers. Try them out and tell others how it has impacted your conversions.