Common SEO Mistakes

Last Updated on December 19, 2023 by Richard Martin Linga

In this article. We’ll detail common SEO mistakes made by e-commerce websites as well as offer actionable solutions and highlight local e-commerce success stories.

Welcome to SEO Specialist in the Philippines, where we aim to assist in making the most out of your online presence. In today’s digital era, having an impactful presence online is vitally important for e-commerce businesses. But to get high rankings and drive organic traffic your way requires strategic search engine optimization practices that work.

Before we delve into common SEO mistakes for e-commerce stores, let’s first understand why SEO matters for e-commerce businesses.

Search engines serve a crucial function when connecting potential customers to online stores. Ranking high in search results increases organic traffic which may ultimately translate to increased sales and revenues.

Common SEO Mistakes: Neglecting Keyword Research

common SEO mistakes

Conduct a detailed keyword research process before undertaking SEO services in the philippines. Also, efforts to discover relevant terms your target audience would likely search. Tools like the Google Keyword Planner can assist in uncovering keyword opportunities. Remembering who your audience is is also vital when conducting successful keyword research.

Common SEO Mistakes: Solution for Poor Product Descriptions

Writing compelling and informative product descriptions is of great importance, both to boost SEO rankings as well as enhance user experiences. Instead of using generic descriptions provided by manufacturers.

Create distinctive ones yourself to highlight all the advantages your products possess and create one-of-a-kind descriptions highlighting these benefits in addition to SEO considerations. Doing this not only benefits SEO efforts but can also lead to enhanced user experiences for all involved.

Common SEO Mistakes: Ignoring Local SEO

For Philippine e-commerce websites, local SEO can make or break their success. Make sure your business is listed accurately on Google My Business; encourage customer reviews; and include location-specific keywords to increase its local search visibility.

Common SEO Mistakes: Neglecting User Experience

User experience (UX) is an integral factor when ranking websites, so make sure it is easy for visitors to navigate, loads quickly, and is mobile-friendly – an exceptional UX not only pleases users but also appeases search engine algorithms.

Common SEO Mistakes: Lack of High-Quality Content

Content marketing plays a central role in SEO. By producing valuable and useful articles that address audience pain points and regularly updating your blog with articles related to products/industries, creating engaging and valuable content is integral to SEO success.

Disregard Social Media

Social media can have an enormously positive effect on SEO. Also, by posting your content onto various social platforms and increasing its exposure and engagement levels, sharing increases reach and engagement levels and can indirectly boost search engine rankings.

Common SEO Mistakes: Neglecting Internal Links

Internal links help search engines understand the structure and relationships among different pages on your website, increasing user navigation while simultaneously optimizing SEO performance.

Also, using relevant anchor text when linking back can significantly enhance both experiences as well as the SEO potential of other parts of the site.

Failing to Keep Pace With Algorithm Updates

Search engine algorithms change constantly. Make sure your strategy stays in step with changing algorithms by staying informed, tracking their changes, and adapting accordingly. Aim for assistance from an SEO agency so your website aligns with current best practices.

Take a moment and celebrate some Philippine e-commerce success stories which have overcome SEO hurdles:

Tech Gadgets PH: After optimizing their product descriptions and adopting local SEO tactics, TechGadgetsPH saw an exponential surge in organic traffic within just six months – over 40% more traffic!

Fashion Fiesta: With consistent content marketing and social media exploitation, FashionFiesta witnessed a 25% improvement in search engine rankings that led to increased sales growth.

BeautyBliss: Through their commitment to user experience ranging from site speed optimization and mobile optimization, BeautyBliss saw their bounce rates decrease 50% while conversions rose 30% year over year.

Voice Search Optimization Strategies for Philippine Websites In today’s fast-paced world, convenience is of utmost importance. Also, thanks to voice-activated devices and virtual assistants, voice search has quickly become a trend.

But how can your e-commerce website optimize itself for voice search in particular within the Philippines? Here we explore various techniques and strategies tailored specifically toward Philippine audiences.

Understanding Voice Search Optimization

Voice search optimization means tailoring website content to match how it sounds when spoken into voice-activated devices by matching natural speech patterns

In addition, for the Philippines, this would involve including Filipino idioms and commonly-used phrases as keywords within your keyword strategy.

1. Leveraging Conversational Queries

Voice searches typically use more natural, dialogue-style queries. By including long-tail keywords that mirror how Filipinos speak naturally, long-tail keyword usage increases your chance of appearing in voice search results.

Instead of targeting “best smartphones”, consider opting for phrases such as: What Are The Top Mobile Devices Today (What Are Today’s Leading Devices).

2. Optimizing for Frequent Asked Questions (FAQs)

Optimizing frequently asked questions (FAQs) is one effective strategy to optimize for voice search. Also, anticipate what questions might come from target audiences and provide clear and succinct responses in natural language for voice assistants to easily pull relevant information from.

3. Local Intent Keywords

To optimize voice search in the Philippines, local intent keywords are vitally important. By including location-specific phrases such as, “Where can I purchase clothes nearby”, businesses can meet users who search their area directly for products or services they may require (for instance:

4. Conversational Content

To achieve voice search success, creating conversational-sounding blog posts, product descriptions and landing pages that address customer questions in a natural tone is vitally important. Think of these pieces of writing like conversations between potential customers; don’t assume their intent when responding.

5. Mobile Friendliness and Speed

Voice searches typically occur on mobile devices. As Google considers both factors to be ranking factors for voice search results, optimizing them both may increase your odds of ranking well in voice search results.

Local E-Commerce SEO Best Practices in the Philippines

While global SEO strategies remain crucial, Philippine e-commerce businesses find great value in local SEO tactics for an edge against rival businesses’ online stores. Let’s examine how local SEO strategies can give your online store an advantage over the competition.

1. Google My Business Optimization

Google My Business (GMB) can be an extremely helpful way of optimizing local SEO. Ensure your GMB profile is complete, accurate, and up-to-date by including relevant business details like address, phone number, and operating hours. Encourage customers to leave reviews as positive customer experiences can further bolster local search visibility.

Encourage reviewers to leave reviews which helps enhance local search visibility if customers leave positive testimonials. Also, the results can make all the difference for local search results visibility!

2. Location-Specific Landing Pages

To increase sales at multiple locations for e-commerce businesses that operate across them all, create landing pages specifically targeting each one.

Also, tailor their content to highlight any products or services provided there and naturally integrate local keywords within this content to improve rankings in local search results.

3. NAP Consistency

Your Name, Address, and Phone Numbers must remain consistent across all online platforms including websites, social media profiles, and business

Also, directories establish credibility and trustworthiness for your company. This ensures a more streamlined user experience for those visiting these locations.

4. Schema Markup for Local Businesses

Utilizing Schema markup can give search engines additional context about your business, including location, contact details, and customer reviews. Implementation can increase the chance of appearing in rich snippets and local search results.

5.  Content Geotargeting

To gain more local visitors and build up authority within their community, create content relevant to them that’s tailored specifically for local audiences – for instance, blog posts discussing local events, news, or trends. By catering specifically to their interests and addressing local events you will attract more locals as visitors while strengthening authority within those localities.

6. Generating Citations

Citations are online mentions of your business name, address, and phone number online that help boost local SEO strategies. Establishing these citations through credible local directories can give your local SEO efforts a significant boost, but ensure all platforms where citations appear feature accurate and consistent data.

Engaging with local communities – both offline and online – can greatly benefit local SEO. Participating in local events, sponsorships, and collaborations while joining social media forums can also help spread the word about your business.

Avoiding Duplicate Content Pitfalls in E-Commerce SEO

Duplicate content can wreak havoc with SEO efforts and we want to show how best to avoid its perils while building a strong presence online. Let’s examine ways we can do just that!

Understanding Duplicate Content

Duplicate content refers to large blocks of text which appear multiple times online either within one website or across various ones. Either within its domain name itself or elsewhere on the internet. Search engines aim to deliver relevant and original results for their users. Duplicated material confuses search engines and reduces rankings as searchers cannot differentiate between them all.

Common SEO Mistakes: Unique Product Descriptions

Product descriptions can easily become the source of duplicate content issues when used online and as a retailer.

It’s crucial to create original and engaging descriptions which highlight features, benefits, and the overall value proposition for products being sold on your storefront.

Avoid copy-pasting manufacturer descriptions word for word to create unique and informative product descriptions which highlight features like value proposition and features like the durability of each item in stock.

Common SEO Mistakes: Canonical Tags

For products or content with minor variants, canonical tags can help search engines better identify which version should be indexed as primary, alleviating potential confusion and duplicate content penalties.

Avoid Republished Content

Republishing existing content can create duplicated material issues. When doing so, be sure to add value by sharing personal insights or commentary of your own.

Use the “Noindex” Meta Tag for Duplicate Pages

Certain pages on your website might feature similar content such as filters, sorting options, and paginated pages that you would prefer not to be indexed by search engines. To prevent search engines from indexing these duplicate pages use the “no index” meta tag and prevent their indexation by search engines.

Common SEO Mistakes: Select Your Preferred Domain

Specify which version of your domain (with or without “www”) you prefer to avoid duplicate content issues caused by different URL variations. This helps prevent duplicated content issues from occurring due to different domain versions being accessible at once.

Monitor for Scraped Content

Monitor the internet regularly to detect instances of copied and scraped content that originated on your website. Then take immediate steps to have any instances removed and properly attribute them back to it.

If any are discovered, take immediate steps towards removal or proper credit attribution as soon as you see any scraped or copied copies appear online.

Optimizing Website Speed to Drive E-Commerce SEO

Website speed plays an integral part in user experience as well as SEO. Slow-loading sites may lead to higher bounce rates, lower rankings, and reduced organic traffic. Let’s discover ways you can optimize your e-commerce website’s speed!

1Common SEO Mistakes in Image Optimization

Having high-resolution images on your website can significantly slow it down. To compress images without compromising their quality and reduce file sizes without losing quality, compress images without reducing their file sizes by compressing and optimizing without loss in quality. Use appropriate image formats (JPEG for photos and PNG for graphics); as well as lazy loading to load new images as users scroll down the page.

Common SEO Mistakes in Lower HTTP Requests

Each element on your website requiring HTTP retrieval requires an HTTP request, including images, scripts, and stylesheets. You can reduce these by merging CSS and JavaScript files or by employing icon sprites. These methods reduce requests while at the same time restricting external resource use.

Common SEO Mistakes in Browser Caching

Utilize browser caching to store static resources like images, CSS, and JavaScript on users’ devices instead of having them downloaded again each time someone visits your site. Thus, decreasing download times for returning visitors and improving load times for returning ones.

Common SEO Mistakes in Content Delivery Networks

CDNs allow your website’s content to be distributed among multiple servers worldwide so that when someone visits. Their visit can access content directly from a server in their region, significantly decreasing latency and increasing speed of loading speed for each visitor.

Reduce Server Response Time

Your server response time has an effectful effect on website speed. Optimize its performance by choosing an efficient hosting provider, using CMSs with efficient code, and eliminating unnecessary plugins.

As mobile use continues to rise, responsive design techniques must ensure your website is user-friendly on multiple devices and screen sizes. To stay ahead of the competition and attract traffic quickly and effectively.

Accelerated Mobile Pages

Consider adopting Accelerated Mobile Pages, or AMP for short, for your e-commerce product pages. Google-backed AMP allows lightweight versions of pages to load more quickly on mobile devices, improving load times on mobile phones.


In today’s highly-competitive e-commerce landscape, making smart SEO decisions with tailored strategies for your target audience will put your e-commerce venture on a successful course.

By optimizing for voice search results and adhering to local SEO best practices. While prioritizing website speed and learning from local e-commerce success

Stories you are better equipped than ever to enhance online visibility, increase organic traffic volumes, and reach business objectives successfully.

Avoiding common SEO blunders is vital to the success of an e-commerce website in the Philippines. By conducting effective keyword research, optimizing product descriptions, prioritizing user experience, and remaining up-to-date with algorithm changes you can position your business for online success.


Can I use product descriptions provided by manufacturers?

For optimal results and customer experience, it is wiser to create unique product descriptions to differentiate yourself and provide value to both customers and search engines alike.

How can I optimize for voice search in the Philippines?

A2: Use natural language and long-tail keywords which reflect how Filipinos speak in everyday conversation.

Does Social Media Impact SEO?

Yes. Social media engagement indirectly affects search engine rankings by increasing online visibility and increasing brand recognition.

Why Is Optimizing Voice Search Important to Philippine Websites?

A4: Optimizing for voice search is crucial because it mirrors how people naturally speak; in the Philippines. People often employ long and conversational queries when using voice assistants.

By tailoring content according to these patterns you increase chances of appearing in voice search results and connecting more efficiently with your audience.

How can I ensure the speed of my website is optimal for both visitors and SEO?

Optimizing website speed requires various strategies, from compressing images and decreasing HTTP requests. Using browser caching, to considering Content Delivery Network (CDN) services.

You should also make your design mobile-friendly as well as using Accelerated Mobile Pages (AMP) pages where appropriate. Regular testing of speed using tools such as Google Page Speed Insights will reveal any areas for improvement on the web server side.

2 Thoughts to “Common SEO Mistakes to Avoid in E-Commerce Websites”

  1. Ronnie Cooley

    Thank you for this informative blog, now i’m aware for my mistakes. I should find seo packages in the philippines to help me with my company. Thank you!

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